ComplyAuto Pricing and Alternatives for Dealers

ComplyAuto does not publish prices on its own website, but its Privacy platform is listed on The Shop dealer marketplace from $99 per rooftop a month for FTC Safeguard Fundamentals, $249 for the Advanced Cyber Package, $299 for State Privacy Compliance and $525 for the bundle. That makes a single store roughly $1,200 to $6,300 a year, and a five-rooftop group roughly $5,900 to $31,500, before any of its separate safety, F&I or HR modules. Whether that is good value depends on which of those modules you actually need.

We read the marketplace listing in October 2026. ComplyAuto quotes everything else, including its Safety, Guardian (sales and F&I), DealCheck Ai and Workforce products, through its sales team. Treat the figures below as list prices for the privacy and Safeguards product only; group discounts and dealer association pricing can change them.

ComplyAuto pricing by plan

The Shop listing sells ComplyAuto Privacy as four options, all priced per rooftop per month.

The yearly columns are simple multiplication, so they assume every rooftop takes the same option and no negotiated discount. The per-rooftop model is the thing to plan around. A dealer group adding a store adds a full subscription, even when the new store shares the DMS, the IT provider and the Qualified Individual with the others.

What is included in ComplyAuto Privacy

According to the listing, the Privacy platform covers GLBA risk assessments (physical, administrative and technical), vendor management with what it describes as 7,000+ dealer-specific vendor templates, a privacy rights portal for consumer data requests, a privacy policy builder that hosts state-specific policies, role-based security training, a breach reporting wizard, a data inventory map and a cookie consent manager. The technical side adds penetration testing and vulnerability scanning, endpoint security with a 24/7 SOC, encrypted messaging, device inventory, phishing simulations and an automated annual FTC Safeguards Rule board report.

The listing does not say which of those features sit in the $99 Fundamentals tier and which need the cyber package or the bundle. Ask for that mapping in writing before you sign, because the difference between $99 and $525 a rooftop is mostly the technical services: pen tests and managed endpoint security are real work that costs real money from any provider.

Is ComplyAuto worth the price?

For a lot of franchised stores, yes. ComplyAuto is built only for dealers, it covers state privacy laws and cookie consent as well as the Safeguards Rule, and it says it is endorsed by 44 of 50 state dealer associations. If you want one dealer-specific vendor to handle privacy notices, consumer requests, cookie banners, security training and pen tests, the bundle is a reasonable buy, and replacing those services one by one would rarely come out cheaper.

It is less obviously worth it in three situations. First, if you already pay a managed IT provider for endpoint protection, scanning and the annual pen test, the cyber package duplicates what you have. Second, if you run several rooftops on shared systems, the per-rooftop multiplier charges you five times for one program. Third, if your real gap is not the safeguards but the proof that they ran (a current risk assessment, dated vendor reviews, the scan reports and a board report someone actually wrote), you are paying for a platform when you need a record.

ComplyAuto alternatives compared

These are the alternatives a dealer is most likely to shortlist, with what each one publishes on price as of October 2026.

We build one of the tools in that table, so read the Complies row with that in mind. It is honestly the narrowest option listed. It does no ID verification, no OFAC or Red Flags screening, no deal jacket audits, no cookie banners and no OSHA or EPA work, and it does not scan your network or run your pen test. What it does is keep the Safeguards program itself current and provable, which is the piece a lender, a captive finance company or a cyber insurer asks to see.

How much does dealership compliance software cost?

Published dealer compliance prices in October 2026 run from $99 per rooftop a month for ComplyAuto's Safeguards fundamentals tier to $999 per rooftop a month for DealSafe's group tier, and several large vendors, including KPA, publish nothing. A program tool such as Complies is $47 to $299 a month per workspace. On top of the software, budget for an annual penetration test, vulnerability scans every six months and MFA licensing, which most stores buy from their IT provider. Our FTC Safeguards Rule compliance cost breakdown prices those lines for a 15-person store.

What does a dealer actually need for the Safeguards Rule?

Strip the marketing away and 16 CFR 314.4 asks a dealership that arranges financing for nine things: a Qualified Individual, a written risk assessment, safeguards including access controls, encryption, MFA, secure disposal and logging, regular testing (a pen test every year and vulnerability scans every six months, or continuous monitoring), staff training, service provider oversight, keeping the program current, a written incident response plan, and an annual written report to the dealer principal or board. Since May 13, 2024 you also have to notify the FTC within 30 days of a breach that exposes the unencrypted information of 500 or more consumers.

Dealers with customer information on fewer than 5,000 consumers are exempt from the written risk assessment, the testing requirement, the written incident response plan and the board report, which changes the math a lot for small independents. Count before you buy.

Service provider oversight is the element dealers most often leave half done. The rule wants you to pick providers that can protect customer data, require it in the contract and reassess them periodically, so the DMS, CRM, digital retailing, credit and e-contracting vendors all need a security clause and a review date. If your vendor agreements are scattered across email and filing cabinets, a contract management system that tracks renewal dates and clauses makes the "require it by contract" half much easier to prove.

When a program tool beats a per-rooftop suite

The cheapest compliant setup for many stores is an IT provider for the technical safeguards plus a place to run and evidence the program. That is the gap dealership compliance software built for the FTC Safeguards Rule fills. In Complies, the six-month scan and annual pen test are recurring obligations with the report attached when it arrives, every vendor that touches a deal file has a rating and a next review date, and the risk register updates when you switch CRM providers or open a used car lot. The readiness report and obligation history become the source for the Qualified Individual's annual report.

Because Complies is priced per workspace, a five-rooftop group on Growth pays $119 a month billed yearly in total, with up to 15 users, rather than five subscriptions. If you also need the identity and F&I workflow, pair it with your F&I vendor or choose a suite like DealSafe or ComplyAuto; if you only need a stronger program record, start with the published plans. Firms outside auto retail that fall under the same rule, such as tax preparers and mortgage brokers, are covered on our GLBA compliance software page.

Questions to ask ComplyAuto before you sign

• Which features are in FTC Safeguard Fundamentals at $99, and which need the cyber package or the bundle?
• Is the pen test internal only, or does it include an external test, and how often?
• What is the contract term, and does the price hold at renewal?
• Are rooftops on shared systems priced as separate subscriptions?
• Can you export your risk assessment, vendor reviews and training records if you leave?
• What does the $1M compliance guarantee actually cover, and what are its conditions?

Get the answers in writing. The same questions work for any of the alternatives above, and the vendor that answers them plainly is usually the one that will be easiest to work with when an insurer or lender asks for proof.